Collabs —
With Chick Wink: a brand you can sit inside
Designing the identity and the room together, so the restaurant and its brand speak with one voice.
Chick Wink asked for a restaurant people would photograph before they ordered. MAD worked on the space and the brand as one project.
Citrus orange counters, blue tiled banquettes, yellow ducts left proudly on show and a character graphic on the wall all come from the same idea. The lettering on the sign reappears in the seating, and the colours of the identity are the colours of the room.
When identity and interior are designed together, a brand stops being a logo on a wall and becomes a place.