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MAD®

Mad’s World

Collabs —

With Attafy: a showroom built like a gallery

Attafy — Car framed in a walnut niche

Luxury cars framed in walnut niches and lines of light, for a client who wanted every car to feel like an exhibit.

Attafy wanted a showroom where each car could be seen on its own, the way a gallery shows a single work.

Attafy — Showroom floor beneath linear lights

MAD framed the cars in walnut niches, laid grey marble underfoot and drew the light in long lines across the ceiling. A private client lounge and a lower-level garage carry the same palette, so the experience holds from arrival to handover.

The collaboration shaped both the architecture of the space and the way the brand presents itself inside it.